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How to Schedule Specific Times in Tailwind

Since becoming a virtual assistant for other teacher-bloggers I've found that some of my clients want to add more pins to their queue. This is totally fine, but it can sometimes mess with what I've already done. That's why today's post explains how to schedule specific times in Tailwind. This will allow you to add pins into Tailwind at EXACT times without messing with something that has already been scheduled.

If you use Tailwind for Pinterest marketing, you're going to find this tutorial helpful. You'll get a write up and video explaining how to schedule specific times in Tailwind. With this tip, you'll quickly be able to add additional pins into your queue when you realized you forgot something and you're already done pinning for a specified time period. Or you can add pins to specific boards that have more rigid rules. Click through now to learn more!

Yes, this will help if you have a virtual assistant, but it can also work if you have your own scheduling plan and realize you need to add something else. Maybe you forgot that pesky little holiday is next week, and you know you won't have time to live pin. Or perhaps you just created a new resource and want to get it scheduled out across your boards right now while you're thinking about it.

Regardless - this short tutorial will help you see how to schedule specific times in Tailwind for your pins. Watch below.


Are you can see, I showed you how to schedule directly from a Tailwind tribe or from Pinterest with a random pin you find. (You could even pin right from your blog or TpT store too!)

Now - if you don't like watching videos, here you go! (I'm one of the people in that boat. I'd rather read something than watch a video 9/10 times.)

Here's the gist of how to schedule specific times in Tailwind.

  • Find the pin directly on Pinterest, the pin within Tailwind tribes, the blog post, or the resource you want to schedule.
  • Click on the Tailwind button to bring up the typical Tailwind scheduler or pop up.
  • Toward the bottom, on the left-hand side, there's a little clock. (It's to the left of the "Add to Queue Now" button.)
  • Click on that clock and set the date and time you want the pin to go out. (You can schedule out to multiple boards here - even setting a specific time in between them.) 
  • When you're sure the date and time are correct, click on "Set Custom Time". 
  • Finally click "Schedule Now". 
  • Your pin should be all set to go out at a specific time!
Still have questions on how to schedule specific times in Tailwind? Let me know in the questions below. I'll do my best to help you out! This should help you add a few last minute pins without messing with your schedule or the schedule your VA did for you. Good luck! 

If you use Tailwind for Pinterest marketing, you're going to find this tutorial helpful. You'll get a write up and video explaining how to schedule specific times in Tailwind. With this tip, you'll quickly be able to add additional pins into your queue when you realized you forgot something and you're already done pinning for a specified time period. Or you can add pins to specific boards that have more rigid rules. Click through now to learn more!

My Trademark Story...

Here I am going to share my experience with getting a trademark. This is not me telling you what to do. This is not legal advice. This is simply my story.

In May 2016 I applied for a trademark on the term Magic Square Puzzles. I believed this would be in my best interest since that was my best selling resource line on Teachers Pay Teachers. I struggled a bit with choosing which category to fill out, but I got through it and hit submit.

I posted my first Magic Square in late 2011. I remember doing something somewhat like what I made with my 4th grade teacher, but I don't remember the exact name she used for them. Plus what I remember from 4th grade and what I created to sell are slightly different. I though I made up the term (although I've now done multiple Google searches and realized that there are a variety of "magic squares" involving numbers on them. When I requested the trademark, I did NOT know it was such a common term).

My reasoning for filing a trademark was simple - I thought it would protect me. I thought it meant others couldn't use the term. I thought it meant others couldn't come after me if they created something similar since I created it. I thought it was the next step and the "right thing" to do in my TpT journey.

Fast forward, it took months for me to hear back from the trademark office. When I did finally hear from them, I had used the wrong category. Since I'm using downloadable goods, I needed to choose that option. The attorney changed it, no big deal. But this minor change took over four months to get changed. My e-mails went to the attorney's spam folder. My phone calls went un-returned. It took much longer than it needed to, yet I've since learned that some people have it take even longer.

When I finally had the right category selected, he then informed me that I could not get the trademark for anything related to math. So my trademark says, excluding math. I was severely disappointed at this, so I started to do some Google searches and realized it was a fairly common term as far as math and numbers are concerned.

In May 2017, I was finally awarded the trademark. I remember being so excited! All my hard work on TpT had paid off. The trademark was mine!

Within about a week of being awarded the trademark and getting it in the mail, I asked my virtual assistant to search TpT for the term "Magic Square Puzzles" and create a list of all the resources that used the term. She was told to NOT list anything math related, since my trademark excluded math terms.

When I got the list, I found the copyright/trademark infringement information on TpT. I made sure to list all of the information they requested and I sent off the e-mail. My understanding was that I needed to protect my trademark in order to keep it. So that's all I thought I was doing.

Within a few days I heard back from Teachers Pay Teachers that they had removed all the infringing resources and e-mailed all of those sellers to notify them. I thought it was done.

I then took a two hour drive with my family to visit my grandparents and sister for the evening. My grandparents house is old, steel sided, and gets no cell reception.

When I got home that evening, I came across a 100+ comment post in a fairly popular Facebook group for Teachers Pay Teachers sellers. It was quite obvious that I had upset people with my trademark. There were statements like, "How can a 'common term' be trademarked?" and "Why did she not tell us via Q&A rather than give our stores a strike?" and "It's just a business thing. Don't take it personally."

Another thread popped up in the same Facebook group with examples of other terms sellers could use to "get around" my trademark. They could say "Magic Square Puzzlers" or "Magic Squares" and be just fine. That was the moment I realized my trademark wasn't nearly as powerful as I had thought it would be. People could still use the exact same format - even the same numbers if it coincidentally happened - and just change the title by one little letter or one small word, and there was nothing I could do.

It took me quite awhile to fall asleep that night. People had been given strikes?! When I had contacted TpT about the cease and desist, I realized that other sellers would probably have to take their resources down - but I didn't realize the exact process. And I truly had no idea that other sellers' stores could be given strikes. Plus all they needed to do was change a word or two and they were not trying to take ownership of my trademark. What was the point? And why had I waited a year, gone through all those headaches, and spent all that money?

Ugh. This entire process was so much more complicated than I had realized.

The night the Facebook conversation within the group popped up started an entire string of messages to me that came and went for at least two weeks. (And an occasional one still shows up  months later...)
  • "Stay strong! It's just part of doing business. They'll get over it."
  • "If I use the term "Magic Square PuzzleRs", am I infringing on your trademark?"
  • "How did you go about the trademark process? That's so smart, and I want to learn more!"
These and many other messages appeared in private Facebook messages and various e-mails (even now - four months later). I also know at least one person from that Facebook grouped blocked me on FB, and multiple people said within the thread that they would "not associate" with "such a seller in giveaways or any other aspect of business".

In all honesty - I expected some backlash because people would have to take their resources down. But I did not completely think through the trademark process. I did not realize the implications of my trademarking decision. I've always been a firm believer in the "rising tide raises all ships" mentality that is TpT. And now I feel as if I've sank a few ships - or at least put dings and small holes in some boats. That was never my intention and not how I thought the trademark process worked.

Why am I writing this?

I want my side of the story out there. I want people to see that getting a trademark is not cut and dry. It is a process. It's probably in your best interest to get a lawyer involved. Definitely do a Google search to see if your term is truly all that unique! 

If you do go through with applying for a trademark, you may very well upset people. Be ready for the repercussions of your actions. 

I know my intentions were good, but my research stunk. A lot. Both my research on the trademark process and my research on the term I wished to trademark. I did not do my homework. 

Please know what you are getting into. Do your homework. Don't just ask around to your TpT friends and trust that "How do I get a trademark?" Google search that you did. It may not be enough.

I know I would certainly do things differently if I were ever to apply for another trademark. And I sincerely hope others pursue their trademark in the most ethical manner possible.

Finally, I would like to publicly apologize to those I hurt. It was never my intention to get any stores a strike. People who know me in real life know that I do my best to be a kind, honest, and upfront person. And I do my best to be the same way in my professional life.

~Heather aka HoJo~

When Should I Publish New Blog Posts?

You know the scene. You're super excited for the upcoming Back to School season. Not only have you spent the summer getting your classroom ready, but you have some amazing ideas to share with other teachers on your blog.

You go back to school on August 27, so you figure you'll have the post go out on August 24. That way the teachers who find your post will have a couple days to mull over your idea, print your freebies, and thank you for all of your awesomeness.

You go with your plan, hit publish, and then can't figure out why all you hear is crickets...

What happened? Why is no one reading my post?! 

When should I publish new blog posts? This is a question that goes through many teacher blogger's minds. Here are tips to help you decide when it makes the most sense to publish a new blog post, particularly those that are seasonal in nature. {teacher blogger tips, teacherpreneur blogging strategy, TpT advice}

The world of blogging - particularly blogging for teachers - has changed a LOT in recent years. Teachers used to find their favorite bloggers and check out their blogs regularly. Some literally just went right to your blog to see what was new, others subscribed to your RSS feed so they received an e-mail notification anytime you had something new, and others used a service like BlogLovin' to follow you. Regardless, they chose to follow you.

But things have changed. There are still readers out there who will specifically go to one blog to see what's new or use another method mentioned above, but that is more the minority. Instead, people are turning to Pinterest to find the latest and greatest information.

But - you know what? There's a slight problem with that. It can take Pinterest up to eight weeks to really index (or "read") your pin and begin showing it to people. Eight weeks?!? (Some experts even say it can take as long as twelve weeks. I'm going to be optimistic here and say it's just eight.)

So that blog post you just shared on August 24? It won't really take off until at least mid-October. What good does that do anyone at that time during the year? So it's not really even going to take off. Sigh. :(

What can you do?

Here are a couple ideas:

1. Post it anyway.

You can definitely publish your post on the day you first planned to do it. But know this - it may not get seen right away. However, people will eventually find it. The back to school example I shared may take off for you the following July and bring in a great amount of traffic in July and August of the next year as teachers prepare for school and start looking for ideas. 

Another thing you can do is post it and then send out a letter to your newsletter subscribers. (What? You haven't started a newsletter yet? DO IT! I wish I would have started this back in 2011 instead of 2015. It really would have helped my business, and it's the one thing I truly own if everything else went away today.) This way everyone who has signed up and shown interest in you will see your new, timely post!

2. Schedule it later.

Scheduling a post for a future date is another option. Write that back to school post now, while it's still fresh in your mind. But schedule it for next summer. That way you have an awesome blog post ready to go and people will be able to find it if you post around June. 

If you really want to share your great idea now but know it's too late to post it - schedule the blog post like I mentioned above, but send a link to the freebie out to your newsletter subscribers. They'll love knowing they got something that won't be available to anyone else for nearly a year, and you'll love knowing you helped out a bunch of teachers. :) 


Regardless of which option you choose, don't let hearing crickets get you down. My blog took forever to take off, and everyone's definition of "taking off" is going to be different. There are still some days where I question why I'm blogging - but then I remember that my goal is to help teachers. My impact can go so far beyond that of the four walls of the classroom I used to teach.

Now some of you may be reading this saying, "But Heather, I want to know exactly when to publish new blog posts."

If you're a teacher blogger, you MUST check out this Pinterest ebook to make the most of the platform. You'll have my blog pageviews and increase your sales after implementing these tips. Well, sorry, but I don't have a good answer for you. There is no one magical day and/or time that is going to bring you more traffic.

Personally, I have posted weekly on my teaching blog and life blog for over a year. But it just simply got to be too much with two kids. Now I post once a month on my teaching blog - the 1st of the month. On my life blog I post on the 1st and the 15th. And on this blog I post on the 15th.

Do I believe posting at this day and time brings me more traffic? No. But I do believe that blogging consistently helps my blog out. I have a new post to promote regularly, and each new post I am able to promote means more potential traffic for my blog. 

Best of luck deciding when to publish new blog posts. Once you find a method that works for you, you'll be excited for the additional traffic! 


Do you want your blog posts to do ever better on Pinterest? Then check out my Pinterest ebook. It'll help you better your entire Pinterest game. The information on pages 9 and 10 will really help up your blog traffic if you implement it correctly! 

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