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Check out the newest podcast on Elite Edupreneurs!

Hey all! Just a quick note to let you know I am on the Elite Edupreneurs podcast this week. Rachel and I talk a TON about virtual assistants, SEO, Pinterest, and more.

You'll also learn a bit more about my teaching background and TpT story.

I'd love for you to check it out!

HoJo was a guest speaker on Episode 58 of Elite Edupreneurs. Click through to listen to her chat about virtual assistants, search engine optimization, a few Pinterest tips, and more! Plus you'll get a bit of her teaching background as well as her TpT story. #HoJoTeaches #VirtualAssistant #SEO #SearchEngineOptimization #TeachersPayTeachers #Teacherpreneur #Edupreneur #EliteEdupreneurs #Pinterest #BusinessWoman

How do I improve SEO on my blog? {Figuring Out How to Even Start}

Have you ever sat back, looked at your site, and wondered, "How do I improve SEO on my blog?" Let me tell you - SEO is a crazy beast. But it's not quite as intimidating as you may believe once you understand the basics and have a plan in place.

I firmly believe the #1 thing you need to do when you start focusing on SEO for your site is to create a plan. Without one you're going to get overwhelmed and quit.

Let me share my story and explain a bit more...

Image with text "How do I improve SEO on my blog?"

I started blogging back in November 2011. Some of those posts were ugly. Hideous even. Looking back - I really had no idea what I was doing.

Then in 2015 I became a virtual assistant and started learning a bit about search engine optimization (or SEO).

I knew I had to change something on my blog, but I really had no idea where to start. I had the basics of SEO figured out - but I had over 600 blog posts to go through. The thought of that alone was enough to make me want to curl up in a corner and never blog again.

But I kept hearing how people who focus on SEO show up in searches and have their pins show up more. I wanted in on that action!

So I created a plan...

Step 1 - Work on your top 10 overall posts.

Hopefully you have Google Analytics installed. But - in case you don't - look at your blog stats to determine your top ten all time blog posts. (Hand raised - I was one of those people who hadn't yet installed GA. EEK!)

Once you have those blog posts determined, work through them one at a time and complete SEO on each one. These first posts may take you awhile, but that's ok! These posts are already doing well for you, so you want to get that SEO "juice" going big time!

Step 2 - Work on your next 10 blog posts.

Hopefully you're now in a bit of a groove. Each of those first ten posts probably took me close to an hour to do, but by this second round of posts I was doing most of them in the 30-45 minute time range.

Step 3 - Decide which path to take next. 

My third step was to start looking at seasonal blog posts, but I've worked with enough bloggers to know this is not always the next most logical case. I had a LOT of seasonal content, so I wanted to make sure those posts were showing up for me in search engines and on Pinterest. 

BUT I know other bloggers have chosen to focus on their main material. For example, one blogger I worked with sold a lot of problem based learning material. She made those blog posts her next focus because she wanted to have them seen more. Another blogger worked on her classroom management line because she had created one massive bundle on TpT and she wanted to drive each of those posts to that new resource. 

Regardless of your third step - decide what it is, continue with your plan, and go.

The best part about this step is that you're going to be getting quicker at completing each blog post. The more you do - the easier it gets! (I can complete most blog posts in 15-25 minutes, depending on length.)

Step 4 - Keep going.

This is probably the hardest step. You've got some great momentum going. But now you have to keep going. If you've written 50 or less blog posts, you'll probably finish in a reasonable time frame. But - if you're like me - you're going to have over 400 blog posts to clean up. (I deleted over 200 of them when I made the switch from Blogger to Wordpress. Yes, they were that bad!)

Yet here it is - May 2018 - and of those 400 blog posts I have to clean up, I've only done about 200. (Over the course of 2+ years. Oops!) My plan is to do two a week, so I have a long road ahead of me. And some weeks I forget to actually do the clean up. BUT I have a plan in place and I keep moving along at a snail's pace. 

The next time you're wondering, "How do I improve SEO on my blog?" - keep these four steps in mind. If you want to save time, grab a copy of SEO basics. I spent hours researching and learning how to do SEO, but my friend Shelly and I have created one great course to ensure everything you need to know to get started with Search Engine Optimization is in one convenient place. 

The SEO Basics course includes:

  • a PDF guide
  • an SEO checklist so you know exactly what to do for each blog post
  • and five videos walking you through everything you need to do 

Here are the actual videos:

  • Video 1 = the basics
  • Video 2 = Pinterest keyword rich descriptions
  • Video 3 = Ensuring your Blogger blog post is ready to go
  • Video 4 = Ensuring your self-hosted Wordpress blog is fully optimized
  • Video 5 = wrapping it up
With this SEO Basics course and the four steps outlined above, you're going to be well on your way to showing up in more search engine inquiries and Pinterest searches. This will lead to more pageviews and ultimately to more sales in your Teachers Pay Teachers store. 

What are you waiting for? You can improve SEO on your blog! Grab your SEO Basics course, create a plan, and start today! You'll be glad you did! 

Click here to purchase your own copy of "SEO Basics" so you can get started on improving your blog posts.

How to Upload Pins Directly into Tailwind

In case you haven't noticed from previous posts here on the blog, I'm a pretty big fan of Tailwind. That's why today I want to show you how to upload pins directly into Tailwind.

image showing words how to upload pins directly into tailwind

Now I'm sure some of you are wondering why this is even important. Yes, you could do it directly in Pinterest. But when you upload images directly into Tailwind, you're given the option of scheduling them out - or spacing them out - over time so they don't show up back to back. And I personally love this feature!

Here's the video tutorial for how to upload pins directly into Tailwind.

In case you'd rather read your directions than watch them, follow these steps.

  1. Log into Tailwind.
  2. On the left-hand side of your Tailwind main page, choose the "Scheduled Pins" tab.
  3. You'll see all of your images on the right hand side under "Your Schedule". Look above that. 
  4. Click on "Create New Pin".
  5. Then click "Upload Images". 
  6. Find your image. Click on it. Then click "Open". (On a PC, you can click "Ctrl" and click on multiple images if you want to upload more than one.)
  7. Tailwind will automatically upload your image and save it as a draft. You should then be taken directly to this draft page. 
  8. Now that you're in the "Drafts" file, you can see your newly uploaded image.
  9. You have to edit the URL! The default is going to be sending the image to your blog URL. Update that by clicking on it and typing or pasting in whatever URL you want the image directed to when it's live on Pinterest. 
  10. Edit the description. You can use up to 500 characters. What you choose to write will help you show up in Pinterest search results.
  11. Schedule your pin. You can add it to the end of your queue or give it a specific time so it doesn't change what you already have scheduled. 

If you're not already using Tailwind, I'd love for you to use my referral link. You get $15 toward your plan and I do too, which is one month FREE! (Yes, that is an affiliate link, but I've been using Tailwind nearly two years - so I strongly believe in this program.)

That's it! It seriously only takes a few minutes to upload pins directly into Tailwind. And I've gotten to the point where I do this in Tailwind instead of Pinterest because I like the option of being able to spread the pins out. 

What other video tutorials would you like to see? My goal is to update the blog once each month, so I may be able to feature YOUR request. Leave your comment below.

Learn how to upload pins directly into Tailwind with the video tutorial and directions at this blog post. This easy approach allows you to customize what time these new pins go out so you don't have to upload them all to Pinterest at the same time. It's a great strategy for bloggers who use Tailwind regularly.

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